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Friday, 23 February

Bah Humbug - Black Friday Lunacy On The Horizon

Next week sees the Black Friday hullaballoo fall on the 24th - and up to 90% of 18-44-year olds will be sitting in front of a company computer (or their own device at home) making Christmas purchases.

It seems that more people will be avoiding the pandemonium soon to be erupting in retail stores during Black Friday by doing their shopping online - but of course that causes a problem for employers as productivity goes down. And of course, it doesn't stop there with returns being organised in work time and the company printer being abused to churn-out the labels. Then there's the sticky tape conundrum.

Black Friday Deals Online, a website that works by connecting consumers with stores and brands participating in the annual discount day, recently conducted online studies, revealing that 90% of people aged 18-44 who are planning to make Black Friday purchases, will be steering clear of busy shopping centres and chaotic stores.

Preeti Vadgama, Marketing Director of Black Friday Deals Online said: “Black Friday is a time of year that induces excitement and dread in equal measure. While the prospect of deals just before Christmas is an exciting one, it cn play havoc with time at work.”

The online survey was conducted by YouGov, an international internet-based market research and data analysis firm, and also revealed that a staggering 93% of shoppers taking part in Black Friday, aged 25-34 would be making their Black Friday purchases online, demonstrating a shift in the way that younger consumers are choosing to buy from retail outlets.

Black Friday originated in the US in 1952 and is regarded as the beginning of the Christmas shopping period. Since its inception, it has moved over to the UK and now many high-street stores get involved in the discount day.

While Black Friday was originally contained to just one day in late November, it seems now it can spread across multiple weeks.

Article written by Cathryn Ellis

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